The idea is to cut out as much overhead cost as possible because you want your home solar to be profitable. In 2020 and beyond home solar should be profitable because prices have gone down and consumer knowledge has increased.
There is no need to be paying ridiculous overhead costs the solar companies create. Homeowners deserve the profits from solar, not some random solar company. The only way you are going to get the best deal is to have an advocate who represents your interests only. Someone who knows the right contractors and wholesalers to guide you so you will get the best deal.
It does you no good to save money if the quality is not as good as a solar company. The beauty of working with “Your Solar Advocate” is you get to decide exactly the type of panels you want and what the various differences are? You get to decide how much you want to spend because you are dealing direct, cutting out the middleman?