Does Solar Pay for Itself? YES! Without question home, solar pays for itself, but some people quicker than others. The primary reason is some folks get a better return on investment because they paid a lower price for their system.

The only thing I can compare to the rollout of solar to the American people was the computer. Although we had the Internet, we didn’t have the internet as a resource because there wasn’t any content available. We used a multitude of search engines trying to find what we needed, usually to no avail. Bottom line, we couldn’t shop online to get good deals on computers in the nineties. Computers were overpriced, just like home solar is overpriced until 2020 because there was less competition. The ability to shop for home solar is changing dramatically in 2020 because of more competition. The solar companies are having to adapt to selling more units at a lower profit ratio.

Okay, so how does the rollout of solar compare to the introduction of computers? When you start with only a handful of people with knowledge of that industry, doing business with them is very expensive because they’re entrepreneurs. Only a handful of people knew home solar. These people started opening national brand companies and charging very high prices because they had no competition. The method to their madness is to sell a payment to a customer because the customer is already making that payment to the power company every month and has nothing to show.

Not a Good Idea To Buy a Payment

The solar companies’ method is to sell a payment, not home solar, the same way a car dealer sells a car payment. So why do they use this approach because it’s effective for the dealer? They convince people who know nothing about solar that it’s something special. The power company will make the payment (because their power bill will be offset by solar system production), and no money out of pocket.

So very quickly, the national brand solar companies did the same thing the computer industry did. They created their own competitor. Locally owned and operated solar companies started popping up in each state. They all received their training from the national companies they previously worked for, and then copied their business model.