The only thing I can compare to the rollout of solar to the American people was the computer. Although we had the Internet, we didn’t have the internet as a resource because there wasn’t any content available. We used a multitude of search engines trying to find what we needed, usually to no avail. Bottom line, we couldn’t shop online to get good deals on computers in the nineties. Computers were overpriced, just like home solar is overpriced until 2020 because there was less competition. The ability to shop for home solar is changing dramatically in 2020 because of more competition. The solar companies are having to adapt to selling more units at a lower profit ratio.
Okay, so how does the rollout of solar compare to the introduction of computers? When you start with only a handful of people with knowledge of that industry, doing business with them is very expensive because they’re entrepreneurs. Only a handful of people knew home solar. These people started opening national brand companies and charging very high prices because they had no competition. The method to their madness is to sell a payment to a customer because the customer is already making that payment to the power company every month and has nothing to show.
The solar companies’ method is to sell a payment, not home solar, the same way a car dealer sells a car payment. So why do they use this approach because it’s effective for the dealer? They convince people who know nothing about solar that it’s something special. The power company will make the payment (because their power bill will be offset by solar system production), and no money out of pocket.
So very quickly, the national brand solar companies did the same thing the computer industry did. They created their own competitor. Locally owned and operated solar companies started popping up in each state. They all received their training from the national companies they previously worked for, and then copied their business model.
Much solar company’s business models are predatory by nature, and there is little to no advocacy for homeowners online. It’s almost like a conspiracy because if you go online to research home solar, solar companies provide all the knowledge and information. But, unfortunately, the information you find online is all about federal tax credits, payments that offset your power bill so solar is free, financing solar, or very inaccurate return on investment information.
ROI is dictated by one thing and one thing only: the price you pay for a solar system. The manor these solar companies operate is sucking all the ROI for the customer out of the front end of the sale. The solar companies are getting the benefits, not the purchaser of the home solar system.
Check Out Florida Solar Tax Credit because not everybody has enough income to qualify for the ITC. (Earned Income Tax Credit)
It’s my belief there is a need for a revolution in how solar is marketed. That’s why I founded “Your Solar Advocate” because it’s a better way to go solar.
“Your Solar Advocate” is a Free Service that represents the homeowner’s best interests and, in doing so, puts the ROI in the homeowner’s pocket. This is critical if solar will overcome the public resistance to home solar because of the poor ROI. 95 out of every 100 potential solar buyers have said no, and it wasn’t because they didn’t want it. They didn’t purchase home solar because the prices they were being quoted were not profitable.
How can it be justified the Permit, Plans, Installation, and equipment costs a company $17,000, and they charge $32,000 for a 7K Solar System. There are too many hands in the pot, creating overhead that gets passed on to the purchaser of home solar.
The idea of “Your Solar Advocate” is not new, it’s just new to the solar industry, and there are many reasons why it’s by far the best idea!
The reason it’s the best idea that it makes home solar profitable for the homeowner. “Your Solar Advocate” puts all that wasted overhead costs into the homeowner’s pocket where it belongs! With “Your Solar Advocate,” you have expertise at your fingertips every step of the process of going solar, and it’s Free!
| Add-Ons To Every Solar Proposal | Cost of Add-Ons |
| The Cost of Salesperson | $3000 |
| Sales Manager | $1500 |
| Proposal Builders and Permitting Department | $1000 |
| Overhead: Rent, Auto Insurance, Vehicles, and Utilities | $1000 |
| Cost of Leads and Marketing | $1000 |
| Points for Low Interest 20 Year Loan Terms (Frequently Hidden Cost) |
$2500 |
| Solar Panels, Inverter, Installation | $17,000 |
| Solar Company Profit | $5000 |
| Total | $32,000 |
| Add-Ons To Every Solar Proposal | Cost of Add-Ons |
| The Cost of Salesperson | |
| Sales Manager | |
| Proposal Builders and Permitting Department | $1000 |
| Overhead: Rent, Auto Insurance, Vehicles, and Utilities | $1000 |
| Cost of Leads and Marketing | |
| Points for Low Interest 20 Year Loan Terms (Frequently Hidden Cost) | |
| Solar Panels, Inverter, Installation | $17,000 |
| Solar Company Profit | |
| Your Solar Advocate Target Price $2.75 a Watt Totals for 7K | $19,250 Tax Credit – $5,005 Net Cost Is $14,245 |
“Your Solar Advocate” provides Upfront Pricing before you meet with a home solar contractor. This will give you something to compare against any other home solar proposal you receive. Our service is free, and you can use it to determine what will work best for you. Many solar contractors in Florida don’t like to provide the most important information without meeting you first and running a credit check. Avoid dealing with high-pressure sales techniques to get the answers to your questions. Our service reverses the process of going solar by providing upfront pricing directly from the contractor without all the structural costs of managers and sales managers. We get you the very best pricing from the very best home solar contractors, and the process is completely transparent. Please complete the form and provide your address and daily kilowatt consumption to receive an accurate solar system price in advance of any meeting.
Hello I’m Ron Hunnewell Owner and founder of Florida Solar Report
I have created Your Solar Advocate to connect you with the industry’s very best Home Solar Installers. You have many choices and may not be certain whom to work with? As Your Solar Advocate representing your interests, “I Cut Out The Middle Man” and set you up directly with the very best in the business! The best quality solar panels, Installation all for the lowest cost!
